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1,200 Styles. Just for you.
The frames of JINS eyewear created by Japanese designers are specially designed to fit the face and head shapes of Japanese. Studying the Japanese skull structure as well as the subtle curves of nose pads and arms, we have come to offer an ever comfortable fit for Japanese. JINS continues to spend its time and effort to develop comfortable, safe and lightweight eyewear. Our concern is not only maintaining comfort and safety but also introducing great looks. Each of our shops regularly carries over 1,200 frames from classic to fashionable styles to serve every customer’s individual needs. Find your best frame in your favourite colour and style.
1,200 Styles. Just for you.
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The best lenses for no additional cost.
The best lenses for no additional cost.
All JINS glasses come with aspheric lenses (approx. 99% UV-reduction performance) manufactured by Japan’s top brand. Aspheric lenses provide less distortion than conventional spherical lenses and bring more natural external world to the wearer’s eyes. Prescription lenses are also available for no extra charge (*). While many ‘low-price’ eyewear brands involve additional costs for prescription and thinner lenses, JINS offers the highest-quality lenses of any ranges of dioptre without additional cost. Our trained employees suggest the ‘perfect lenses’ of thinness, lightness and visibility to fulfill your individual needs.

(*) Limited to single-focus clear lenses.
For more information about JINS thin aspheric lenses.
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The best and lowest price from 4,990yen.
Offering high-quality glasses at high price is rather ordinary. We want everyone to enjoy eyewear as a part of fashion and life style, so we set out our company vision for providing you high-quality eyeglasses at accessible prices. JINS does not compromise on quality or price. Establishing SPA (Speciality store retailer of Private label Apparel) strategies, we’ve slashed excess costs by handling everything from product planning to production, distribution, and marketing ourselves. We strive to retain low prices on lenses by placing a large order with some lens manufacturers. Through sheer effort, we’ve made it possible to offer a set of frame, lenses and glasses case priced from 4,990 yen. All JINS eyeglasses come with thin aspheric lenses, and no additional cost is necessary (*). Our pricing approach reflects our passion – for serving everyone a pair of our superior glasses.

(*) Limited to single-focus clear lenses.
The best and lowest price from 4,990yen.
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JINS Shop – easy to choose, easy to buy.
JINS shop system design : Osamu Tsukihashi + ARCHITECTS TEEHOUSE
Photo:Sadao Hotta
JINS Shop – easy to choose, easy to buy.
All JINS shops have a number of unique display showcases, and the most eye-catching would be the ‘stadium showcase’ specifically designed for our customers’ benefit. Each individual tray in the showcase is arranged by collections and available colours to give you an easy and pleasant shopping experience. In-store signs introduce our three-step purchase system – Reception & Eye Examination, Payment, and Pick-up – to establish a smooth customer flow. In September 2007 JINS , taking the initiative in the industry, launched an online shop to introduce the pleasure and usability of eyewear online shopping. We also would like you to enjoy your glasses for a long time, so we provide the full line of maintenance services after your purchase, including tightening screws, free nose pad replacement, and a six-month warranty on your lenses. If you have any questions or concerns about your glasses, feel free to contact us.
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To become the world’s leading eyewear brand.
Thanks to our customers, both numbers of our outlets and sales figures have steadily increased. However, that does not stop JINS from improving its in-store operation and training staff members at best. Our in-house training centre at the JINS headquarter in Maebashi, Gunma, constantly provides training programmes to all our employees. New employees receive a two-week intensive training on customer service and Ophthalmology. For further human resource development, a one-year store manager training programmes and the company’s unique study materials are also available. JINS has launched a new project called ‘One-Third Project’ which aims to review and reduce its current business operation by two-third, and to improve efficiency and customer service. The project includes reviewing not only in-store operation but also business systems and other facilities. Our quest for outstanding customer service knows no end. We constantly and continuously make our best efforts to improve our services.
To become the world’s leading eyewear brand.
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Believing in the potential of eyewear in the future.
Believing in the potential of eyewear in the future.
Eyeglasses, not only as vision correction devices, are to play numerous roles in human life including protecting eyes, maintaining health, and enhancing visibility, etc. Any one of us living in the modern era might be in need of such functional eyewear in the future. Eyeglasses, which prevent and/or reduce the symptoms of computer-related eye strain and/or allergic reactions such as hay fever, are already in high demand. Also, since many people are now enjoying jogging and recreational sports such as golfing, eyeglasses which provide not only high visibility but also high UV-reduction performance will be more sought-after items. To deliver the best and most reliable eyeglasses to customers, JINS conducts its product development in collaboration with industries and universities. We see a great potential in eyeglasses for the improvement of life style in general. Anyone may be in need of an excellent pair of eyeglasses.
High Quality at Low Price.
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