After discarding the two extra things, what we have is eyewear at surprisingly low prices.

Without compromising quality or groundbreaking prices starting from 4,990yen including thin aspheric lenses, JINS has discarded the two extra things. Our continuous efforts for lean business operation make the JINS price possible.

What we discarded 1 Overcrowded Distribution System

Introducing SPA (Speciality store retailer of Private label Apparel) strategies, JINS has established an in-house operation system covering everything from product planning to selling. We separate ourselves from conventional eyewear stores, and retain our prices down by eliminating extra costs such as commissions and brand fees.

What we discarded 2 Common Trade Practices in the Industry

JINS has one of the largest sales of Japan's top-class eyeglasses. We strive to retain low prices on lenses by placing a large order with some lens manufacturers. Our passion and focus to defy common trade practices in the industry have made it possible to provide lenses at no additional cost.


What JINS holds onto…
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